Tool Time: SearchMan - SEO for Your Apps
Quick Look:
What does your tool do for developers?
SearchMan.com is a self-serve SEO tool that helps App Developers increase downloads by improving App Store search rankings.
Who should use your tool?
App marketers, whether they are indies, midsize studios, large enterprises, or mobile marketing agencies.
How much does it cost to use?
We offer no-risk free trials across 700K+ apps, after which prices range from $14.50 to $25 per month per app, depending on the size of the plan.
How can developers implement it?
After signing up, developers can instantly access search data for all their iOS apps, and get data-driven keyword fixes, search rankings, and competitor data for their App in less than 30 seconds. No SDK’s or API’s are needed.
Who should I contact for help?
team[at]searchman.com. We're also on Twitter, Facebook, LinkedIn, and Google+
Interview with Niren Hiro:
Niren is the co-founder & CEO of SearchMan.com. SearchMan.com is seriously committed to enabling search & discovery of the best mobile apps & shopping deals with great technology. The company's first service, SearchMan SEO, helps developers track search rankings and optimize keywords in order to compete for higher rankings inside app store search results.
Niren has 20+ years of start-up & leadership experience at high growth internet, mobile, media, & entertainment companies, including CrowdStar, AdMob, Yahoo!, CBS Sportsline, and MTV Networks.
What does 'a day in the life of Niren' look like?
Talk to customers, huddle with the team, study metrics, manage product improvements, communicate with our community of thousands of devs, social marketing, sales outreach, bizdev, planning, and tell funny jokes to make people laugh.
How big is your team now? Are you hiring?
We’re small, under 5, and yes, we’re hiring 
How did the idea of SearchMan come about?
Initially, we had a consumer app and couldn’t achieve strong distribution via the App Store without spending lots of advertising dollars. We were among the 99% of developers who had the same issue. We tried to optimize for App Store search and found this nearly impossible. Just getting the ranking data alone was incredibly difficult. So we decided to solve this for ourselves and hundreds of thousands of other developers too. We started gathering keywords & search ranking data (1m keywords x 700K apps x 3 countries x 2 devices x daily). This solved the “accurate search rank tracking” problem. Then we started to analyze the data & recommend keyword fixes. This addressed the “improve SEO easily” problem.
What are some examples of developers or apps that have had success with your offering?
We have 6,000 developers using our product and we’re growing everyday. There are dozens of cases. Recently, we saw Pic Collage’s search visibility scores grow very fast and we're thrilled to be of assistance.
Does your team have any plans of moving to other platforms?
Yes, Android is next. The installed-base numbers are simply too large to ignore.
How do I sign up?
It’s free, at www.SearchMan.com