Archive for the 'Jam Session' Category

Qualcomm’s Tips on How to Engage the Mobile Consumer

Mitch Oliver Qualcomm

Leading up to our WIPJam, Day for Developers, on February 18th at MWC, we have asked a number of our WIPJam sponsors to write articles for our readers. This week, Qualcomm’s submission is provided by Mitch Oliver, Vice President of Ecosystem Development, Qualcomm Incorporated.

Five Ways to Engage the Mobile Consumer

Consumers have an expectation of control over their content. This paradigm is well established from their desktop experience, and will undoubtedly extend into mobile. Fueled by the prospect of ubiquitous connectivity and increasingly powerful networks, the always connected consumer has the opportunity to be in command of their own experience.

To a consumer, network and device barriers should be irrelevant. To engage them you must consider their content experience holistically, including but not limited to your mobile offering. Your best strategy for differentiation is to integrate your content into their overall experience – only then can you establish loyalty and build an ongoing relationship.

Here are five ways you can make that happen:

1. Create companion content to reinforce loyalty that has already been established. It isn’t always practical to simply replicate an experience for a mobile device. You must serve form to function, allowing users to engage appropriately depending on their current touch point. For example: Watching a reality show on TV, voting online and then keeping up with the participants via a mobile fan application.

2. Make the experience available across multiple screens. Mobility should be truly liberating for the consumer, and this is only possible when their content is available anytime, anywhere. For example: If someone rents a movie on their TV, they shouldn’t have to wait until they get home to finish watching it. That experience should be ready to pick-up where they left off on any connected device.

3. Partner with operators to take advantage of their assets. Operators have a pivotal role in the value chain. Operators spend billions of dollars a year to ensure the quality of their networks – they have value to add to the consumer experience. Operators know their networks and their subscribers — information that can be leveraged to make the experience both contextually relevant and personal.

4. Get your content in front of the right consumers. So many companies are racing to increase the number of applications they offer, but what good is it if consumers are just lost in a sea of content? By uniting their respective expertise operators and developers have the opportunity to deliver exactly what each consumer demands. They can work together to tailor each consumer’s experience, making it meaningful and worthwhile for the individual.

5. Maintain an ongoing relationship, not just a one-time sale. Because content is what really matters to the consumer, developers and brands are in the best position to own the consumer relationship. Use the approaches above as a means to establish a continuing dialog with your key customers.

To learn more about how you can create a better experience for consumers, visit Qualcomm’s ‘Presentation Patio’ within App Planet at Mobile World Congress – Hall 7, Booth C37

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Carnival of Mobilists #210

This week it is Martin Wilson from Indigo102’s turn to provide his take on a week in mobile. Here are some of the week’s highlights: “Location” is the topic for Ajit Jaokar of Open Gardens, who praises Nokia for going back to grass roots and believes Nokia is setting the agenda as an industry leader once again. Praise continues for Nokia as Dennis Bournique, at Wap Review, gives his views on the N900 and describes how he believes it represents the next generation of mobile browsing.
Our own Caroline Lewko interviewed industry veteran Francisco Kattan, from Alcatel Lucent, about the changing shape of mobile development. Kattan gives his views and demonstrates how Alcatel Lucent is firmly focused on supporting developers. This support is evident by their sponsorship of the WIPJam taking place February 18th at MWC App Planet.

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Getjar unfolded! - Interview with Patrick Mork

On the 14th of January, just a few days after CES, I interviewed Patrick Mork VP of Marketing at GetJar, talking about the appstore boom at CES, the notion of openness in the appstore world, and the latest developer portal Getjar are launching.  So here’s a quick summary in words… but also the overall interview is available as a podcast, this is the first time we’re experimenting with audio so let us know what you think of it!

Download the whole podcast: podcast2

WIP: CES has seen the launch of numerous appstores (as a reminder the AT&T AppCenter, Samsung Apps TV, Intel AppUp, YourAppshop) do you think the future of  appstores lies in an increasing number of them  in 2010?

Patrick Mork

Patrick: The future of appstores is a bit like throwing a rock in the air, it will likely come and crash down! There’s a rush towards appstores at the moment following the Apple success and the failure of operators in the content space. Runn

ing an appstore is difficult and I predict a majority of them will die in the coming 12 months. Major difficulties in running an appstore lie in the ability to source good content and the ability to control the quality of the content.

Getjar CEO Ilja Laurs predicted that the future of appstore

would be in openness(slide 14). Is this something you’re acting on already?

Openness is about offering consumers the best possible experience. It should be about offering the application that was developed by the person with the best capability to write the content, not necessarily  the company who own and control the appstores. An open ecosystem is about having no barriers in terms of what content gets uploaded on Getjar and not forbidding a browser to be uploaded because there’s already a browser there   :D . Having said that Getjar is very mindful of protecting brands and developers as well as ensuring decency and integrity of content for end users but we do not want to play the role of king makers amongst developers we want to give end-users the choice.

A few other things we do is we do not enforce signing, we do not limit the number of updates, fast and guarant

GetChart_Global_Dec09

eed submission time (48 hours)

Getjar recommendations are based on user recommendations and advertising, where does openness fit into this?

Openness can be seen in the fact that recommendations by end-users are the main drivers rather than a skewed recommendation based on a limited number of applications present in your store .

Obviously the recommendation algorithm, (based on reviews, downloads and rating) is not public, there are limit to openness. The second operating principle is advertising which is critical to give developers the chance to promote their apps, in this sense we’re unique not only because we allow promotion but also because the promotion is performance based on a pay per download basis.

So apps are free on GetJar today and on top of that I need to pay for advertising… so how I do I make money?

There’s a misconception in the market today that free means no money, there are quite a few examples there, Opera Mini (paid paid by Google for the search traffic they drive), Flirtomatic (virtual gifts) or games publishers putting free applications on GetJar and selling premium versions of their applications.

The paid for apps model we see as not being the most successful one. The statistics by Flurry  published a few month back shows that the average iPhone apps made $7500 on the appstore, it’s just not enough to make a living.

We shouldn’t forget that monetizing content on mobile is an industry challenge not just a challenge for GetJar. If you compare this with the Facebook economy there hasn’t been a single example in mobile of a developer growing to a multimillion dollar business and making an exit, when Playfish did.

Having said that Getjar will introduce paid for apps in the second half of the year in US and UK (interesting news!!)

Analytics and sharing of information seems to be key to allow developers to make the right development, pricing and distribution choices. How do you position yourself on Analytics?

GetJar developer portal

The new GetJar developer portal (I loved it!)

Analytics are a feature that Getjar provides increasingly more to developers through our new developer portal. Getjar now allows developer to see not only how many downloads you have per country, per device, per operating system but also to compare it with an average of all the applications on Getjar! Getjar also makes available trending on a per device basis and per operating system basis to allow developers to port their apps to new platforms. More importantly we provide opportunity mapping telling you the opportunity you could generate if you were present on certain handsets!You can also see top 20 apps per download per preceding day and week per country!

We believe this is pretty unique and we’d be glad to get feedback during the WIPJam session at MWC.

We will start organizing a weekly series of webinar Getjar to help developers access and use this functionality, and sharing our knowledge around using Getjar to promote your app.

What about malware? (this was recorded just after malware was reported on Android)

Smartphones are more associated with malware and with their current rise the the rise of malware is almost unavoidable.

Appstores are all about balance, ensuring fast approval AND quality insurance.. and this is a difficult balance to reach. At Getjar we guarantee that your app will be on Getjar 48 hours after submission (or at least to get a response) AND we try to maintain quality standards from this perspective we’re pretty unique among Android Market being fast (24 hours) and low quality on one side and Apple Appstore being slow (up to 7 months) and high quality on the other side.

Top countries for January 2010 downloads on Getjar

Country Current Period Previous Period Trend
Indonesia 14,454,167 13,736,562 5%
India 8,661,600 7,774,230 11%
United States 4,817,565 3,815,531 26%
United Kingdom 1,356,746 1,400,482 3%
Egypt 1,280,035 1,216,057 5%
South Africa 1,263,530 1,240,341 2%
Viet Nam 742,146 824,177 10%
Bangladesh 707,025 687,147 3%
Pakistan 691,005 632,533 9%
Turkey 659,932 455,913 45%

GetJar has traditionally been associated with Java devices is the rise of smartphones a bad thing for you?

GetJar stands for APPSOLUTELY EVERYTHING so we’re targeting all handsets wether Java platforms or smartphones.  Developers however shouldn’t forget that Java devices continue to be the majority of phones in the market and the only way for developers to be financially successful is to be cross-platform.

The positive news for developers with the increasing awareness of mobile apps is that it has had a hugely positive impact on the sales of apps on feature phones. As an example we now do about 50 M downloads a month compared to 14 M a year ago, with 50% of business still on Java phones. The US in particular has grown from nowhere on our top list to being number 3 in our download figures, developing markets like India and Indonesia have also grown 2 to 3 times faster than the US market. 25% of our North American consumers download content once a day, and globally the figure goes up to 36%.

Apps Apps Apps so what about the Mobile web, how does it play in your strategy?

Among Getjar users mobile usage we predicted the rise of the mobile web. In a survey done a year ago we saw that 65% of users were using their mobile more than their PC to access the web. We do encourage  mobile web development as we recognize it as a way to overcome platform fragmentation That’s why we introduced mobile  site shortcuts a year back, an icon that’s been downloaded onto the end-user phone and appears as an app even though it’s only a link back to a website. It allows developers to cut on developement costs. Mobile site shortcuts are now 10% of our traffic. Facebook for example  using this has 31M downloads on GetJar twice the amount of they’ve have done on iTunes!

PS: Obviously you’ll notice my somewhat hesitant pace… for my excuse I wasn’t drunk but just interviewing someone at 1AM my time after a flight ordeal…


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Carnival of Mobilists #209

RioCarnival 209Complete with a carnival pic from Rio, Carnival #209 is brought to us by Dennis at WAP Review. It is bursting with great material as always. Here is a small selection of what you will find: “iPad: The (attempted) Windows killer” by Michael Mace; Mobile Mandala’s Mark Jaffe makes a wake up call to the mainstream entertainment business in Mobile Is Not An Island; and an interview with WIPJam Lead Sponsor Ericsson submitted by the WIP Team who are getting ready for WIPJam on February 18th taking place in the new App Planet at MWC. Jam On!

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Carnival of Mobilists #207

carnival-masks-2This week’s offering is brought to us by Volker on Mobile complete with carnival masks for carnival season.

Aviv Revach looks forward to the Mobile World Congress and is once again compiling a list of networking events. We know that he has already signed up for our WIPJam taking place on Thursday, February 18 at MWC in App Planet. It is a great networking event for developers and this one is shaping up to be our best one yet! The Carnival also features a WIPJam post written by our guest Malik Saadi, Principal Analyst at Informa. His article explains how the emergence of a fragmented smartphonosphere will make native development incredibly more difficult to scale and thus less and less economically viable and much more.

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WIPJam @ ATT Dev Summit Jan 6, 2010

We had a great time at the AT&T Developer Summit held January 6th in Las Vegas. IMG_1030IMG_6926Our WIPJam Quiz was a hit - powered by great phone/t-shirt prizes and eager developers! Did you know that an ant can live 2 weeks under water? Crazy but true. What does that have to do with the mobile industry you ask? Not much but we had to throw in a few easy questions! Developers rocked and so did we along with AT&T staff and event sponsors. Christian Kurzke from Motorola got into the grove with Caroline Lewko from WIP. DS Benbow from AT&T, Caroline and I, Teresa Ostman, posed for a quick photo opt during the fun! Jam On! Photos by George Bekich

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Qualcomm WIPJam @ MWC Developer’s Choice Sponsor

We are pleased to introduce Qualcomm as a Developer’s Choice Sponsor for the WIPJam @ MWC on February 18, 2010. The WIPJam will take place in The App Planet at Mobile World Congress in Barcelona. Registration is open!

QC_devnet_id smallerWith over 2B revenue generating transactions, over $2B in developer earnings and an addressable base of more than 200 M devices, Qualcomm Incorporated, a leader in developing and delivering innovative digital wireless communications products and services, continues to deliver exciting and profitable market opportunities for developers. Visit the Qualcomm Developer Network at developer.qualcomm.com for content, resources and news on the products and services that are enabling developers and publishers to create extraordinary consumer experiences. Discover how to deliver high quality applications and services to the broadest array of devices. Identify new revenue streams and go-to-market opportunities. And join us in shaping the future of mobile one application at a time.

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WIPJam @ MWC Call for Speakers/Sponsors

WIPJam is back at Mobile World Congress. Make sure to save
Thursday, February 18, 2010 for WIPJam a Day for Developers.

It is going to be a great event once again!

In 2010, WIP is thrilled to be a Gold Partner with the GSMA Mobile World Congress. We are also a Partner with their new App Planet that is taking over Hall 7 at the 2010 Congress.

App Planet is an “event within an event” at Mobile World Congress 2010 that will present a unique opportunity to explore the many dimensions of the dynamic and critically important mobile applications market. By pulling all the key players together in one place at one time, App Planet will be new Center of the Apps Universe for the four days of Mobile World Congress.

Plans are well underway for WIPJam @ MWC so stay tuned.

Qualcomm has already joined us as a sponsor with more to come!

We are currently looking for speakers/sponsors. Please contact us if you want to participate. Jam On!

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Carnival of Mobilists #196

Host Improbulus at A Consuming Experience guides us through this week’s works by top mobile bloggers, with features about handsets, learning and lucre. Frequent WIPJam participant and discussion leader, Franciso Kattan, has 7 recommendations for developers on How to Merchandise Your App 2 Years Ai (after the iPhone), following CTIA, summarising key lessons for developers wanting to go mobile.

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Carnival of Mobilists #195

Following plenty of action at CTIA, Carnival #195 is at Always On Real-Time Access AORTA, where host Chetan Sharma describes the past week’s mobile blogging as an eclectic mix of viewpoints. Check out Andrew Grill of London Calling’s post where he delves into the world of mobile and social networking. He looks at taking social media mobile and how the growth in social networks will drive mobile internet usage.

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