Frameworks

Caroline and I were in San Diego last week for Qualcomm's Uplinq developer conference, where we were invited to present one of our WIPJam unpanels on Thursday. A big thanks to Qualcomm for inviting us, and to the company's CEO, Paul Jacobs, who gave us a nice plug during the keynote session that morning! Uplinq itself was great and packed with a lot of interesting people and good conversations, but more on that later. Our unpanel drew a good crowd, but more importantly, a spirited and wide-ranging discussion.

As we were in San Diego, and since Caroline was working on Canada Day, we went with a beach theme. Caroline and yours truly were decked out in some stunning Hawaiian shirts and flip-flops, and our unpanelists and a few members of the crowd got the memo and dressed along with us as well. We also need to recognize the efforts of our unpanelists, who did an excellent job of not just talking to the audience, but talking with them and keeping the conversation going. So thanks to:

Leading up to our WIPJam, Day for Developers, on February 18th at MWC, we have asked a number of our WIPJam sponsors to write articles for our readers.  This week, Qualcomm’s submission is provided by Mitch Oliver, Vice President of Ecosystem Development, Qualcomm Incorporated. 

Five Ways to Engage the Mobile Consumer

Consumers have an expectation of control over their content. This paradigm is well established from their desktop experience, and will undoubtedly extend into mobile. Fueled by the prospect of ubiquitous connectivity and increasingly powerful networks, the always connected consumer has the opportunity to be in command of their own experience.

To a consumer, network and device barriers should be irrelevant. To engage them you must consider their content experience holistically, including but not limited to your mobile offering. Your best strategy for differentiation is to integrate your content into their overall experience – only then can you establish loyalty and...