Tag Archive for 'CTIA wireless'

Carnival of Mobilists #194

This week Tsahi Levent-Levi of Radivision VoIP Survivor hosts from Israel. He sums up Carnival #194 saying the best thing about it was the variety, of both content and medium, with regular posts, guest posts, interviews, presentation a round up and even a podcast. It also includes a post from WIPJam on the Ideal Apps Store and a blog for the WIPJam taking place on October 8 at CTIA!

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The ideal appstore

The theme at  Over the Air 2009 for WIP this year was Appstores, to accompany the launch of the Appstore inventory wiki.

Caroline opened the event with a keynote on titled “It’s raining appstores”, where she went through the characteristics of various appstores and discussed revenue making strategies in this increasingly complex world.

On the second day I organized a quick session ” Draw me your ideal appstore”

Despite the lack of sleep and thanks to the famous Kit-Kat/Snickers/Twix combination we ended up with a rather interesting ideal appstore!

Thanks to Rafe, Andrew, Chris and ??? for their great participation!

The Ideal appstore (click to zoom)

The Ideal appstore (click to zoom)

Of course it might look a idealist, abstract, gibberish if you come fresh at it. So here are a few directions of reflexions that we explored and on which we would most welcome your opinions:

  • Blackbox appstores are inefficient for developers: companies of 20 people now have to dedicated 1 person to do appstore certification and placement!
  • Monopoly in distribution is inefficient for  end users as recommendations’ lack trusted peer approval
  • Download only appstore limit developers’ ability to create a trusted brand and a relations directly with end-users
  • Absence of consumer usage and socio demographic data for developers leads them to produce cul-de-sac products
  • Monolithic approach to pricing and apps bundling limits the ability to be innovative in these fields

The good news is, appstore providers are listening and constantly improving their offerings ,so let them know your thoughts; online at : Appstore inventory wiki or at the Appstore discussion group at WIPJam  @ CTIA or ITU Telecom World.

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Mobile Development Industry: Changes, Success and Hot Markets

Lauren_Thorpe_Casual cropped smLeading up to our WIPJam Session on October 8 @ CTIA in San Diego, we have asked Lauren Thorpe, Senior Director, Developer Relations, Qualcomm Incorporated, a series of questions regarding the mobile industry. Lauren is part of the first WIPJam UnPanel taking place @ 11:15 am.

You’re a veteran in the mobile industry having been with MForma, Helio, THQ and now Qualcomm. What’s the biggest change you’ve seen in the industry as a whole?

Finally people are looking at and “touching” their devices rather than just holding them up to their ear. For years I would travel around and observe people while they waited in airports and train stations, desperately trying to find someone who was a potential customer; someone who was playing a game or using an application on their device (other than email, of course). In the early days, while trying to pull marketing materials together there weren’t even any stock photos of people doing things other than talking on a mobile phone. The biggest change I have seen is with people – consumers finally get that there are lots of really cool things you can do on your mobile device besides just talk. We are finally seeing a hint of the full potential of mobile.

What are the biggest changes you’ve seen in mobile development specifically?

Mobile developers have been dealing with device and platform fragmentation for years. This isn’t going away any time soon, especially as new platforms seem to be proliferating. However, during this time, developers have gotten really smart and built some amazing tools and middleware to help manage this complexity. As a result, I believe developers are in a better position to compensate for device variation today. There’s also been a significant change the way user experiences are developed for mobile. In the early days – whether it was for WAP or an application – we brought other experiences to mobile, trying to cram an experience not made for mobile onto a 125 x 125 pixel screen. That’s a miserable user experience! As a development community we have moved on a long way toward “made for mobile”, which enables more positive user experiences and the hope for repeat business.

It’s pretty tough for small mobile development companies to survive on just one device and/or one market. What’s your advice to our mobile developers for growing a successful company?

Reach is clearly important to a developer achieving commercial success. However, it’s important to scale profitably. There are obviously lots of factors that impact this, but I would encourage developers to look for platforms that showcase the quality of their application, underscore their value proposition and deliver a good return, and then look at volume. Stay true to your core values since no amount of scale will make up for a poor user experience.

What do you think are the top 2 - 3 mistakes mobile development companies tend to make?

I think the biggest mistake is probably in building applications for the lowest common denominator device. At one level this simplifies the post-production/backend process. However, it’s likely to be at the expense of the overall end user experience which turns off consumers. Another mistake I’ve seen is in building an application without taking into consideration what platforms and devices it will eventually run on. This requires developers to stay on top of the market and be prepared to respond quickly to trends because putting in touch or accelerometer as an afterthought can degrade an application and definitely drives up cost and time to market.

In the global marketplace – what are you seeing that are hot geographic markets?

Certainly emerging economies are seeing a lot of growth based on advancements in the data capabilities of lower-tier devices. China and India continue to be hot spots of growth. However, we’re also seeing innovation coming out of Latin America. Here I would point to América Móvil, who is bringing more advanced data services to market including mobile widgets and new app stores. In developed markets, it’s fair to say that the iPhone App Store is driving a wave of innovation. The US is a hotbed of activity right now as carriers look to capitalize on the “new” app store phenomenon.

How do you think our mobile developers can take advantage of these hot/growing areas?

From a business perspective, Operators and OEMs are moving to create marketplaces for their various platforms. They *need* a strong development community – the more diverse the better – so in a sense the market is wide open. However, this creates a bit of a paradox. There seem to be too many go-to-market options. Developers can benefit by seeking out companies that are actively building cross-platform and cross-channel ecosystems to help them scale and address a broader set of opportunities. The can also look at partnering with aggregators to enter new markets, sharing revenue, but also risk as they prove out the opportunity. Once developers have identified their channel, there’s the challenge of scaling technically. Here developers can look at building apps in a way that makes it easy to swap out resources, for example supporting multiple languages by making it easy to swap out text files. They can also look at developing relationships with local porting shops to be able to correctly cover local devices with lower start up costs.

What’s your current role at Qualcomm? And how do you think you can support our mobile development companies’ growth?

Now I can provide a much better answer to your earlier question of how mobile developers can take advantage of global opportunities! At Qualcomm, I am responsible for growing our developer ecosystem. This means helping developers find cost efficient, high revenue paths to market working with more than 60 operators, more than 60 device makers and across more than 1,000 handset models worldwide. In terms of practical details, we work side by side with developers to identify commercial opportunities and provide a channel through which they can address them. We continue to introduce developers to new products like Plaza Mobile Internet – an end-to-end widget solution – and Plaza Retail – our device and platform agnostic storefront – in addition to the BREW solution. Lastly, we are working to streamline the process of porting, testing and commercializing against multiple devices across multiple networks worldwide. We have some interesting updates coming over the next few months in this regard so stay tuned!

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WIP Opportunities @ CTIA

Be Scene @ CTIA

Great news for WIP members! Here are 3 ways to get involved with WIP @ CTIA in San Diego, CA. (Not a WIP member? Register here!)

1. Developer Pavilion at CTIA
Wednesday, October 7 - Friday, October 9, 2009
Fully pimped out booth (5′ x 10′ for $2,000.00) and valuable extras
Deadline August 7 for full benefits!

2. Pepcom - Mobilefocus@CTIA WIRELESS IT&E 2009
October 7, 2009; 7:00 - 10:00 pm
At the Omni in San Diego
20% WIP Member Discount

3. WIPJAM @CTIA
Thursday October 8, 2009
Don’t forget to sign up to Jam with us!

Here is more information on these great opportunities!
wite2009-for-newsletter
Developer Pavilion at CTIA
Wednesday, October 7 - Friday, October 9, 2009

Become an exhibitor at the CTIA Wireless IT & Entertainment Show with us!
We’ve secured a great rate and valuable extras for WIP members and partners at the Developer Pavilion. Fully pimped out booths are available in 2 sizes:
• 5’ x 10’ booth for $2,000.00 USD
• 10’ x 10’ booth for $3,800.00USD

All booths include:

• 2 chairs
• table (3′ for 5′x10′ booth, 6′ for 10′x10′ booth)
• Electricity (5 amps)
• 5 exhibitor passes to the keynotes and onto the exhibit show floor
• guest passes for customers
• 50 word company description in both the show guide pavilion section as well
as in the regular exhibitor listings. (deadline Aug 7)
• company listing in the cross reference section of the show guide(deadline Aug 7)
• sign identifying each exhibitor hung from the back wall drape
• opportunity to provide a logo to be placed above the company description in
the pavilion section of the show guide. (deadline Aug 7)

WIP is also going to provide a WIP Developer Pavilion Show guide, along with marketing and promotion for the exhibitors before and during the show.

Next Steps:
Go to the Pavilion web page for contracts and registration.
Contact us if you have any questions or require further information.
The deadline is fast approaching so act now!

Pepcom - Mobilefocus@CTIA WIRELESS IT&E 2009

October 7, 2009; 7:00 – 10:00 pm
At the Omni in San Diego
20% WIP Member Discount

MobileFocus is the #1 mobile and wireless press showcase event - held at both CTIA conferences and at Mobile World Congress in Barcelona. Pepcom is offering a 20% discount on the price of a table to any WIP member company that has not previously done a Pepcom event. There will be special signage to identity APP developers at the event! MobileFocus is a great opportunity to demo your products and services to a huge press audience. To take advantage of this great offer, please contact Jon Pepper (jon at pepcom dot com) and mention the “WIP” offer. Space is limited so act fast.

WIPJam @ CTIA

Please register for this popular “Day for Developers”. We have now held WIPJams, miniJams and Jam Receptions on four continents! Jam On!

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Carnival of the Mobilists #169: Chetan Sharma

We’re really excited at this week’s Carnival of the Mobilists. Not only does it include the CTIA Las Vegas wrap up, it comes from one of the leading experts in mobile advertising - Chetan Sharma! He runs through CTIA and throws down a number of RSS worthy blogs so be sure to check it out!

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Carnival of the Mobilists - #163: Golden Swamp

After bidding adieu to #mwc09, we’re back to work for the CTIA (Vegas baby!) WIPJAM. This week’s mobilist comes from Golden Swamp, and they have provided some link love on our Mobile World Congress wrap up as well as some discussion on how much we actually like the touch screen revolution.

In completely unrelated news, WIPJAM has now upgraded along with the rest of the world to Wordpress 2.7.1! Yeah!

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Mark your Calendars - next Mobile Jam - September 12, San Francisco

Get ready to join us for the next Mobile Jam session on Friday, September 12.  It will be held at the Moscone Center in San  Francisco, along side CTIA Wireless show.

We are calling for:
- Discussion Leaders - maybe it’s you!
- Topics that interest you
- Speakers - tell us who we should invite

Drop us a line or add your comment below.

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