Tag Archive for 'mobile 2.0'

Caroline Lewko, Founder and CEO, WIP, named to Top 10 Women in Wireless

caroline-pictureHere at WIP, we are thrilled that our Founder and CEO, Caroline Lewko, has been named as one of the top 10 Women in Wireless by FierceWireless.

Fierce Wireless selected the top 10 for their accomplishments, their technical savvy, their leadership-and perhaps most importantly, their influence on the industry. As stated in their publication “These are the women who you often see speaking at industry events, working on various committees or negotiating tough deals. From entrepreneurs who have turned their passions into successful ventures to savvy executives who are climbing the corporate ladder in traditionally male-dominated firms, these are the women that the industry should keep an eye on in 2009 and beyond.”

Caroline is in great company on the Top 10 Women in Wireless list. She is joined by the following dynamic women: Cathy Avgiris, Comcast; Jill Braff, Glu Mobile; Venetia Espinoza, T- Mobile; Peggy Johnson, Qualcomm; Selino Lo, Ruckus Wireless; Kelly Owens St. Julian, Boost Mobile; Viviane Reding, European commissioner for Information Society and Media; Cher Wang, Co-founder and chairperson of HTC; and Christy Wyatt, Motorola.

Many of you know Caroline as the “connector”. In fact, she describes herself as a consummate ‘connector’ with a passion for wireless! Active in the wireless/telecom industry since 1995, she has been a coder, funder, business developer and entrepreneur. She is sought out by investors and C level executives for insights, contacts and advice; and has advised and funded hundreds of companies.

If you haven’t met Caroline yet, you probably will-very soon. She spends much of her time traveling around the world, attending conferences and doing what she does best-bringing together various industry players.

At WIP, we aim to bring developers together with the rest of the wireless ecosystem to help shorten development times and foster innovation. We give emerging wireless companies an extra edge in getting products and services to market with global partnerships, events like WIPJam Sessions; Go to Market programs and websites like the WIPwiki (a membership and resource tool). WIP partners with wireless organizations and Developer Programs around the world. According to FierceWireless, “At a time when mobile developers are in high demand, an organization such as WIP is providing a tremendous service to the developer community.” More information about Caroline and WIP is available on our website.

It is interesting to note that Caroline is the only woman on the list who Tweets.

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And the winner of the most important API of 2009 is….

We’ve asked our discussion leaders for WIPJam session to share their insight of the mobile developer world. This post was penned by James Parton, Head of O2 Litmus, the mobile developer programme with a twist and a sponsor of the WIP Jam Session at Mobile World Congress 2009 (#MWC09). 

Open source, crowd sourcing, app stores, open networks, Web 2.0, Mobile 2.0, co-creation, user generated content. It’s clear that the future of application development is a hot industry topic.

Tip your hat to Apple. They have quickly transformed a cottage industry, struggling to find a poster child, into a serious business in a very short space of time. Through great end-to-end user experience – often overlooked by many in the area - we now have people buying apps on a regular basis. If you had asked those same people 6 months ago what kind of app they were interested in, they would have struggled to even define what an app was, let alone have a clear view on what was missing from their app life.

This wave has also beached in corporate boardrooms with many companies now launching or planning to launch app stores in reaction to the success of the Apple App Store. This leads us to ask where will the industry be in 6 months time?

Put yourself in the shoes of the customer for a second. They switch on their PCs and are be offered applications by their internet service provider. They then go to their favourite portal and may be offered applications, next they will see sponsored links for applications from their search engine.

Next they then pull their mobile phone out of their pocket and see an application store from their handset manufacturer, and sitting next that is the icon for their mobile network’s app store. Confused? Just imagine what the customer is thinking.

On the surface this explosion of app stores is a good thing for developers – more places to sell your apps means more people buying those apps, right

However, this could be misleading. Many of these app stores are using aggregators to fill them up. This may lead to the vast majority of stores containing identical catalogues.

I can see parallels between the growing app market and digital music. Research has shown that over 90% of digital music catalogues are never downloaded. It’s an extreme example of Prato’s law. Are App stores already following the same path?

If these stores are filled by aggregators, and managed by marketers believing it’s all about catalogue, how do you as a developer get noticed? You want your app to be Smells Like Teen Spirit, and avoid being the obscure Cat Stevens B side from 1967 that no one wants!

So how do you solve this problem?

Customers. They are out there. They have an opinion. They are potential consumers of your products. You should get to know them, and love them. If you want to be successful, you have to prioritise customer relationship and service. Don’t just focus on the next feature you can build into your software

Going back to my digital music analogy, we are going to see a huge attrition rate for apps. Thousands will never be downloaded or make profit. Can you afford to burn time and money speculating on what customers might want? Why not ask them before you commitment your engineering resource

How do you find and reach these customers?

You should be seeking out partners that provide the most important API going forward. The winner of the most important API of 2009? It’s the Customer API.

Wouldn’t it be refreshing if a large organisation was willing to step out of the way and let you interact directly with its customers? You would be able to demonstrate, co-develop and refine your product directly with end users?

This has to be a win – win approach. You save time and effort by refining your ideas before commercially launching, the end user feels empowered by helping to improve the products they and their friends will end up using, plus they get to experience these apps before anyone else – very different to a traditional retail environment where you buy and either love or hate the app you get.

Come and check us out here and upload your apps: www.o2litmus.co.uk
or you can contact me directly via Twitter: www.twitter.com/jamesparton

Have you registered for WIPJAM yet.  Rumour has it there are 2 tickets to give-away to the O2-Telefoncia party on Tues nite…

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#158 Carnival of the Mobilists: Radvision

This week’s carnival is brought to you by Tsahi Levent-Levi from Radvision. He starts off the week with a massive list of mobile 2.0 resources from last week’s carnival host, mjelly. From there we move on to an interesting article about Nokia’s blunders in 2008, and why this iphone addict is frustrated.

As a side note, there’s less than a month left before the MWC WIPJAM and our speaker list is piling up. Will we see you there?

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