Update as of: Wed. February 11:
View the Mobile Version here:
http://m.wipjam.com/2009/02/developer-survivor-guide-to-mwc09-update/ ; thanks to our friends at Mobify
And download the pdf version here - one double sided page is all you need to carry around to get you thru the week!
Booth Add: Intertek (NSTL) - 2.1D70
Events: Swedish Beers change to Wed.
Heading to a big show can be very overwhelming and very tiring. But if planned can turn out to be extrememly rewarding if connecting to the right people, finding out intelligence and even making some killer sales and partnerships.
WIP has put together a Developer Survival Guide to Mobile World Congress, in order to help make the best use if your time and resources. Included are suggested exhibits to visit, special activities, and some TIPs. This is our first cut, if you want to add something please let us know asap. Our intent is to have a pdf and mobile version for you prior to the show. And we will print some hard copies to share while we are there. it’s all you will need!
THE EXHIBITS
The first step is to review the booths/exhibitions stands. There are over 1300 booths at MWC09 in 8 different buildings, and several outdoor temporary structures such as in the Courtyard. We’ve narrowed it down to 44 for you. We’ve identified these specifically for developers, as these companies have developer programs or tools for mobile development.
Recommend Booths to visit:
(Have Developer Programs or tools for development)
ACCESS Co Ltd - CY10(3-0 Courtyard)
Acision-8A86(8), 8A93(8)
AdMob-7C70(7), 7HS09(7)
Adobe Systems Incorporated - 1E05(1-0)
Bharti Telesoft AV70(Avenue)
Device Anywhere 2A17(2-0)
Canadian Pavilion 2.158
Ericsson - 8A170(8), AV07(Avenue)
Fox Mobile/Jamster 7A86(7-0)
Garmin EUROPE - 7C37(7)
Handmark 2H13(2-0 )
HTC - 1B22(1-0)
Intel Corporation - 8B109(8)
Intertek (NSTL) - 2.1D70
LG 8B192(8) 8B197(8)
LiMO Foundation - 8A125(8-0), 8B135(8-0)
Microsoft - 1D19(1-0) & Avenue
Mobile Distillery 2F49(2-0)
Mob4Hire IZ4(7-0)
Motorola - 8A159(8), 8A152(8)
Navteq 1G45(1-0)
Netbiscuits 7A49(7)
Nokia 8C167(8), 8B177(8). 8B169(8)
NTT DoCoMo 8B117(8)
O2 Litmus (Telefonica) 8B178(8)
Opera 2B77(2)
Openwave Systems - AV97(Avenue)
Oracle - AV44(Avenue)
Orange - CY03(3-0 Courtyard)
Paca Mobile Centre 2F49(2-0)
Palm, Inc. - CY09(3-0 Courtyard)
Qualcomm Incorporated - 8B53(8), 8C44(8)
Research In Motion Limited - CY04(3-0 Courtyard), 8B91(8)
Samsung Electronics Co Ltd - CY01(3-0 Courtyard),
Sierra Wireless, Inc. - AV99(Avenue)
Smaato 7A38(7)
Sony Ericsson - 8A80(8), 8B56(8)
Sun Microsystems, Inc - 2C12(2-0)
Sybase 365 - 2A15(2-0)
Symbian Foundation - 8A77(8), AV91(Avenue)
Tele Atlas - 8C118(8)
Telefonica (O2 Litmus) 8B178(8)
8B185(8)
Toshiba 8A111(8), AV68(Avenue)
Yahoo! - 7B26(7)
ZED CY11(Courtyard)
Tip#1 Try and book your meetings before you arrive at the show. Most of these booth have staff on hand specifically to meet developers and ISVs. Don’t forget to bring tons of business cards.
Note: The Little Jamm’r indicates part of the Scavenger Hunt for Jam attendees.
http://www.showplans.co.uk/mwc09/
REGISTRATION
Tip#2 Pick up your badge Saturday or Sunday. Avoid long line ups on Monday morning. Bring your Bar code, it will save you time - like hours.
MWC 2009 Registration Times:
Saturday, February 14th 9:00AM - 6:00PM
Sunday, February 15th 9:00AM - 8:00PM
Monday, February 16th 7:00AM - 8:00PM
Tuesday, February 17th 7:30AM - 7:00PM
Wednesday, February 18th 7:30AM - 7:00PM
Thursday, February 19th 7:30AM - 5:00PM
DEVELOPER EVENTS AND ACTIVITIES
SUNDAY (FEB 15)
Mobile Sunday Barcelona hosted by Dotopen (CLUB MIX)
7:00-Midnite: The fourth annual MobileSunday - an unofficial, informal and generally cool and funky gathering of mobile bloggers and their chums - will be taking place in Barcelona on the eve of this year’s Mobile World Congress (formerly known as 3GSM) on Sunday, February 15, 2009. Want to be part of it? All you need to do is register. It’s FREE! http://www.amiando.com/mobilesunday.html
MONDAY (FEB 16)
TIP#3 The ‘Suits’ rule at this event. So ditch the jeans and t-shirts except for the parties, and don the suit and tie to impress. Oh yeah – there is lots of walking, so wear comfy shoes or bring an extra pair.
The GSMA Mobile Innovation Market: (Hall 5, Auditorium 2)
09:00 – 5:30 pm: Unique blend of elevator pitches, speed dating, thought-leading keynotes and provocative panel discussions. See developers compete for the accolade of best vertical and best consumer applications as they face the Dragon’s Den-style expert panel live on stage.
The Mobile Application Developer Garage (Hall 5, Auditorium 3)
9:30am Keynote – Jim Balsillie, RIM
1000-1045: Cross Platform Panel
11:45 to 12:30pm: Future of the App Environment
2:15 to 3:00pm Operator Developer Partnerships
4:30-5:15pm Taking Apps to Market
New event for 2009, includes a demo breakout area and reception. Requires a conference pass in order to attend. I am chairing the afternoon session.
Mobile Monday Mobile Peer Awards: (PALAU DE LA MÚSICA CATALANA)
4:00-8:00pm: The MobileMonday Mobile Peer Awards Barcelona are among the most influential events in the mobile industry and, with 1000 attendants, the point of reference in startup innovation during the MWC. . Registration required at http://www.amiando.com/mobilepeerawards .
TUESDAY (FEB 17)
Watch for some very cool developer announcements from ADOBE.
“Connect with Canada” (Hall 2, Room C)
9:00 – 10:30: Sparkling-wine Breakfast to meet cutting edge Canadian, government officials and representatives from key mobile firms from around the world
11:30- 13:30: Canada-Africa Forum the rapid growth of the mobile sector in Sub-Saharan Africa
Register http://www.canadawireless.org/MWC2009
I’m speaking at both of these events, and the Canadian government also helped us secure a room at the FIRA for JAM - so thanks!
OneAPI Seminar: (GSMA Seminar Theatre, GSMA Pavilion. Hall 7, Stand 7P01)
09:30–12:30: Find out the progress of the GSMA’s OneAPI project allowing developers to access multiple operators using a common set of APIs. The seminar is a FREE additional option with MWC registration. Acceptance will be confirmed by email.
The Mobile Innovation Market: (Hall 5,)
09:00am–5:30pm: See Monday.
Mobile Distillery - Hall 2, Stand 2F49
11:30am - Worldwide Preview Event
Forum Nokia & NAVTEQ : (Poble Espanyol)(Courtesy shuttle buses to/from Mobile World Congress will be provided)
3:30-4:00pm: Nokia Calling All Innovators awards
4:00-4:30pm: NAVTEQ LBS Challenge award
4:30-6:30pm: Reception
More info and register here: http://mktools.forum.nokia.com/invitation/callingallinnovators .
ACCESS Reception (ACCESS Hospitality Suite #CY10, Courtyard)
4:00 – 7:00pm Cocktails and Reception
RSVP www.access-company.com/news/events/mwc_2009/
TIP#4 It’s ok to nap between parties and dinner and parties. Most restaurants don’t open up til 10pm. A bit of rest is necessary to maximize networking! For the biggest listing of MWC parties go to: www.mobileslate.com
WEDNESDAY (FEB 18)
Yahoo! wil be demonstrating Blueprint, their new mobile development platform for building mobile sites, applications and widgets.
GoMo News Blender (Bella Chica Vilaruel)
18:00-22:00: GoMo News blenders are informal and!
Sign up on Facebook here: http://www.facebook.com/event.php?eid=57398618712
WIP’s Pre-Jam Connecting Party (Bel Chica)
9:30pm – immediately following the GoMo Blender
Always known as the place to have fun and make good connections! Join us.
Swedish Beers
8pm to late
http://swedishbeers.blogspot.com
THURSDAY (FEB 19)
WIP Jam Session – (Hall 2, Room D)
10:15 – 16:30:
Join WIP for our popular Day for Developers at Mobile World Congress in Barcelona. The best mobile developers meet key leaders of the mobile ecosystem in interactive sessions where we are serious about no panels, no ppt and no ties! The swag is looking really good. Just a few spots left.
Tip #5 Go Green if you can —bring your own refillable water bottle; use the subway, collect written collateral only if you are going to use it rather than it ending up in your hotel garbage.
TIP #6 Cut costs – bring an unlocked phone get a local sim card; ask the person in front of you if they are going to the same place; buy snacks at the grocery store and bring to MWC. We have booked a 5 bedroom apartment that gives us lots more room and also save us some money!
We hope you find this helpful! Again, let us know if you have any updates or comments. Follow us on Twitter for late minute updates, www.twitter.com/mobilejam
The WIP team of Caroline, Teresa, Arv and Ed looking forward to seeing you next week. If there is something we can help you with - make a connection or point you in the right direction - don’t hesitate to ask.
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Here at WIP, we are thrilled that our Founder and CEO, Caroline Lewko, has been named as one of the top 10 Women in Wireless by FierceWireless. 
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