WIPJam @ CTIA IT & Entertainment 2009
October 8, 2009
San Diego, USA
Check out the GREAT Schedule!
WIPJAM @ CTIA IT&E! YUP - It's was great again!
Thursday, October 8, 2009
Room 28A, San Diego Convention Center
11:00am - 5:30pm, with Reception to Follow.
Developer's Choice: Sony Ericsson, Qualcomm Lead Sponsor: BlackBerry Supportin Sponsors: AT&T, Nokia, Eclipse Foundation and Mobile Sorcery. JAM ON!!!!
AGENDA
SO HERE IS WHAT HAPPENED:
| Registration / Networking / Coffee Site access opens at 9am Welcome (post CTIA Keynotes) | From 10:30am 11:00am – sharp start ! |
UnPanel #1 Going Global – A Plan to be Opportunistic So how does a mobile development company make it big?If you think the mobile success game is like the internet one - think again! How can you navigate different operators, platforms, stores, legislations, pricing structures and even mobile customs to get your app in to the paws of as many people as possible? Trust us - you're not in Kansas anymore! This interactive session will take a look at some of the facts to help you plan to find your next customer: what’s the next big thing, who are the early adopters, what are the hot regional markets, what are investors betting on. We’ll also discuss how tips and strategies so you are prepared to be opportunistic as well – partnerships, market scanning, and networking within our mobile developer ecosystem. Unpanelists:
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11:15am – 12:30pm
Twitter: @mobilejam #wipjam #CTIA |
| Lunch (and networking) Device BAR - come and see and play with the latest, the coolest, newest phones, devices and applications | 12:30pm – 1:30pm |
| Welcome Back Discussion Groups – Deep Dives – see topics and leaders below 8 Topics – 6 held at one time – 50 min each Choose 3 to attend Wrap Overview of all sessions - Discussion Leaders and Scribes give Top 3 points that came out of their sessions, and choose 1 participant for prize | 1:30pm – 4:30pm 15 minute break at 3pm |
UnPanel #2 By the Numbers: Getting Sticky and Spready It's a Jam right? Well we're getting Sticky and Spready! Your app is in 4 App stores and on 2 Devices. Time to relax now and watch the money roll in. wsrong! Now you better keep your sleeves rolled up and focus to really get the most from the hard sweat of your development. This UnPanel will let you talk to the experts to find out how to measure your success and use analytics to your advantage, to understand what is really happening with your App. How can you tell if your app is sticky- what do users do with it, where do they download it from, what issues do they have, do they use it in ways that you didn’t expect? And how can you make it spready – what causes users to share the app with others, and how do you tell if an add-on can revive product sales. We’ll find ways to test and drive user engagement. Unpanelists:
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4:30pm – 5:15ish pm |
| WIPJAM AFTER PARTY - in partnership with AT&T Fast-Pitch Platinum Awards Reception | 7:00pm – 9:0pm Hard Rock Hotel - must have a ticket to attend |
DISCUSSION GROUPS – DEEP DIVES The room is divided into 6 circles of chairs. A discussion topic takes place in each circle, lead by 2-4 discussion leaders.
When time is up, attendees move to a new circle and topic of choice. Maximum of 3 session to attend.
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Topic / Circle Let’s Focus on SOLUTIONS! |
Discussion Leaders – Industry Leader/Expert |
1:30 – 2:20 | 2:20 – 3:10 | 3:30 –4:20 |
| 1. Cross Platform Development No developer can be an expert in all platforms. What defines a good platform? How do you choose? How do you get global reach? Do you have to choose, or are there enough tools available to solve this dilemma? Should you partner with just one device provider and one carrier? We’ll talk about how to get your application global and cross-platform through building the right partnerships and using the right development tools. | Bill Magg, Sony Ericsson Robert Virkus, Enough Software | x | x | |
| 2. Merchandising and Marketing your Application You’ve got your App on an App store – now what? We’ll look at on-deck and off-deck strategies to help you influence and increase downloads; including presentation, ratings, recommendations, deep linking and short codes as well as opportunities for improving store front design and working with operators. | Mitch Oliver, Qualcomm Andrew Osmak, LavaLife | x | x | |
| 3. UI and UX Augmenting your build for UI development is really important , it’s not just about localization, even an iphone UI is not going to work with a Java app - they’re just different and touchscreens are adding an extra level of complexity. Learn some best practices, when and how to work with a designer, what tools are available and what metrics should you use. | Brian Fling, Pinch Zoom Ofir Leitner, MobileMonday Tel Aviv | x | x | |
| 4. Pricing and Billing Options Let’s get clever about pricing and move beyond subscriptions. New operator billing APIs are allowing new creativity, how do you tap into this. What about in-app transactions and freemium/premium model. Do ads make sense for all applications? | Don Holloway, Amdocs Steve Haney, Mobile Distillery | X | x | |
| 5. Features and Enhancements for Addictive Applications What makes an application addictive? What separates the ones that get downloaded once and forgotten, from the ones that get downloaded first every time? We’ll talk about the features and technologies including social networking, locations and some often forgotten APIs. Find out how you can enhance your application to pull users in, and keep them hooked. | Paul Bernhardt, BlackBerry Lisa Whelan, Socialize Mobilize | x | x | |
| 6. Devices - Feature phones, Smart phones and Gadgets What applications work best on which devices? What’s the market for each device? How do App Stores relate to different devices. | Marc Kleinmaier, Forum Nokia Darius Gandhi, HipVoice | x | x | |
| 7. Next Gen Apps Let's look at some new ways to creative applications. Web apps, widgets and .... what comes next? New entrants to web development need a simplified process to make their content and great ideas really shine. | Antony Hartley, Mobile Sorcery Raj Singh, Skyfire | x | x | |
| 8. Enterprise meet Mobile More and more traditional software apps are wanting to hit the road! What do they need to do to go mobile, what are the tools and platforms and resources to make a kindler, gentler transition. Are there partnerships that can be made between consumer apps and the enterprise?Find out what's hot in the enterprise and how you can get in on the action. | Christian Kurzke, Motorola (Eclipse Pulsar Workgroup) Francisco Kattan, Alcatel Lucent | x | x |
Followus on Twitter: @mobilejam or @WIPJam #wipjam